Danny Willet (Getty)Danny Willet (Getty) © Copyright

Can an iPad help you win?

Danny Willett told the world that London-based anayltics company 15th Club were vital to his recent Masters victory win. So who the hell are they?

Less than a year old, they’re a statistics-led outfit that are rethinking the game of golf. The long-held assumption was that players who putted well were the players who won majors – “putt for dough”, and all that – but Mark Broadie, a professor at Columbia Business School, studied the four million shots made on the PGA tour between 2003 and 2012 to dispel this adage. Putting still helps, but success rate on putts over 21 feet is just 1.5% – so the approach shot is the key.

15th Club gives players and caddies an opportunity to look at ball position, wind speed, and stats from players in similar positions in the past. This helps to shape players’ strategies and their club-making decisions. 15th Club is pretty secretive about exactly it does, but we do know it provides players with documents of analytical assessments of courses.  

It worked for Willett, and the group are now working with 30 players on the tour, as well as 2016 European Ryder cup captain, Darren Clarke. Huzzah, the cup is as good as ours.


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