Joe Wicks the Body Coach poses for photoshoot ()Joe Wicks the Body Coach poses for photoshoot () © Copyright

Joe Wicks: The importance of social media

The Body Coach Joe Wicks shares the secrets of his success with Forever Sports. Here's the second one, and we'll be sharing more throughout the month, but you'll find the other 10 in May's Forever Sports magazine right now.

"First and foremost, social media is not a waste of time. I’ve heard plenty of PTs or busy fitness professionals say they simply do not have time for social media, but you have to make the time.

"I made the time because I always saw the value in it, and saw how important it could be for me. It can be the most powerful thing for building a business or a following. It opens up so many doors.

"If you’re not on social media and you don’t take it seriously, or you don’t appreciate the value of one person listening to what you have to say, then you’re going to get left behind.

"You’ve got to completely be yourself, too. If you go on there and be a saint, you’re just going to alienate people.

"The fact I do tell people I’ve had a drink and I am hungover on Snapchat, or eating a chocolate bar, makes people think, “Ahh, this guy is normal, he is legit, but he’s still healthy and lean.”

"Don’t criticise people or be negative, either – have something to say that’s worth listening to instead. It’s a personality thing, too. What you see on social media from me is an amplification of what I’m passionate about. I don’t want to be preachy or anything like that, I want to say it how I would say it in real life."

If you missed it here's the first secret, where Joe Wicks tells us about putting in the hours 


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