Joop Wow! shoot for FS magazine ()Joop Wow! shoot for FS magazine () © Copyright

Wow! factor

It's time for an upgrade.

Maybe you’ve been using the same old aftershave for years or that cologne that cost you a day’s pay reminds your girlfriend of her ex. Either way, you’re in need of a new signature scent and Joop! has you covered.

Their brand new fragrance, WOW!, marks a change in direction for the German fashion label, with sophistication at the heart of the range (we’re not saying they were unsophisticated before, just that they were… oh, never mind).

Its mix of aromatic wood, violet notes and citrus overtones is guaranteed to up your wow factor. 

Joop Wow! shoot for FS magazine ()


Joop! WOW! Eau de Toilette for men, £49 (100ml)