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Nordic Design

The cold climes of urban northern Europe are a hotbed for contemporary menswear.


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Affordable, stylish and very much on trend sums up this Scandi brand  – start stockpiling now.

Pink sweater £25, high collar sweater £30, shorts £45, jacket £60 all Weekday; Shoes £215 FILIPPA K 


Wood Wood

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This Copenhagen-based brand launched in 2002 and has been on the up ever since. We love their modern fitting denim. 

Hoodie £110, jacket £400, jeans £130 all Wood Wood; Hi shoes £60 Vans 



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Should be your go-to for smart but stylish looks; their trouser and shirt combos are always winning. 

Shirt £80, trousers £120, both Libertine Libertine; Trainers £50 Converse 


Samsoe O Samsoe

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This Danish brand has timeless contemporary classics down – we love its sporty, laid-back look. 

Trousers £109.95, shirt  £84.95 both Samsoe O Samsoe; T-shirt £115 Our Legacy at



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Scandinavia’s answer to Selvedge denim that rivals any of the Japanese brands out there and their RTW is pretty decent too.

Shirt £89 Nudie; T-shirt £115 Our Legacy at; Jeans £120 Nudie 



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Is short for ‘We are the Superlative Conspiracy’ and is a big name in Scandi streetwear, always super wearable and great for on-trend prints.

Jacket £90, T-shirt £32, shorts £50, sneakers £75 all WESC; Socks £7 Marks & Spencer 


Sun Buddies 

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This premium eyewear line is brought to you by the clever guys over at Tres Bien. Their thick-rimmed Perspex designs make for a nice change over the usual suspects. 

Sunglasses €135 Sun Buddies; Lilac jacket  £180, T-shirt £60, both Tres Bien



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Straight out of Gothenburg, Elvine makes functional everyday basics you’ll want to wear, well, everyday, again and again.

Blue shirt €159, trousers €109, printed T-shirt €44 all Elvine 



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This Copenhagen based fashion label is run by skateboarder Silas Adler. Expect modern silhouettes and bold branding. 

White and gold patch top £125 Soulland 


Filippa K

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Nothing sums up Scandi style more than Filippa K in our book – classics done very, very well. 

Trousers £160, orange long sleeve T-shirt £85, blue sweater with orange stripes £180, shoes £215 all Filippa K 


Tres Bien

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This famous menswear store in Malmo now has its own label and it’s not to be missed. We love their minimal designs and impressive colour palette.  

Shirt £120, trousers £155 both Tres Bien; Sneakers £75 WESC


Photography Jenny Brough

Fashion Fiona Downie

Model Raith at Supa 

Grooming Marco Testa using BY Frames 

Fashion Assistant Marta Stella Brienza


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