H&M Kenzo ()H&M Kenzo () © Copyright

H + M x K = !

H&M’s latest high profile collaboration with Kenzo holds nothing back

H&M started collaborating with high-profile designers in 2004. Karl Lagerfeld of Chanel was first, and he’s been followed by the likes of Rei Kawakubo, Versace and Maison Margiela. Last year’s collaboration with Balmain saw young fashionistas queue around the block for the opportunity to get their hands on the limited edition, affordable clothing.

This year it’s the turn of Kenzo, the Paris-based label who make boldly printed clothing often inspired by the jungle or the tropics. Founded in the early 1970s by Japanese designer Kenzo Takada, it’s now headed up by Humberto Leon and Carol Lim, the duo behind Opening Ceremony.

We saw a sneak peek of the collection in late July and the designs are typically garish: tiger-patterned stripes in red, black pink and blue. Their extravagant brand of maximalism might not be to everyone’s taste but given the popularity of previous H&M collaborations, it’s likely to do
big things again.

H&M Kenzo ()

 

The H&M x Kenzo Collection is available now

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