PUMA is taking the level of its promotional campaign to another level this month, with Cara Delevingne eating a pastrami sandwich in famous NYC deli Katz’s and Rhianna acting as creative director.
Delevingne, 24, explains what the campaign – called DO YOU – is all about. “To ‘DO YOU’ is to take ownership of yourself and find the power within,” she says. “It’s about accepting who you are, no matter your faults.”
Yogini Warm jacket, £55; PUMA by Rihanna T-shirt, £50; All Eyes On Me tight, £35; Fenty trainer £140